@StopInhalingRevels I start with general words like house, family, happy, food, work, water, science etc.
When I get either a hot word or something over about 20.00 I follow up with that theme, using Google for synonyms if necessary.
Anything under 100 guesses is a good day, there are some days when 100 guesses doesn't even get a hot word.
There are hellish days when the word is something mad like John (the worst one was "em") and the list is all names and swear words, that's usually when we're on here asking if it's "one of those days", but thankfully that's rare.