I work in a "big four" management consultancy. Through work I've done a lot of public speaking and written published articles for newspapers and media outlets. The content of them has been a mixture of my own views and the company's views on conceptual, current or macro topics like AI or climate change. The article or speech has always gone via the company first for approval and they have approved of my own views integrated into the company take. I've had quite a lot of success with the public speaking and articles on top of my day job and I'd like to do more of it while keeping my job. Many of my articles have started to become digestible Buzzfeed stuff - things like "12 reasons why you should ABC" or "the unwritten rules of XYZ." Recently many of them now do not incorporate the "party line" of the company and are based on my insights and experience. I do however go by my title at the company as my byline or handle and they are happy with that.
It was recently suggested that I move this over to instagram or tiktok or youtube to elaborate on some of the topics. Do you know anyone who has done this and what are the pitfalls/things I should think about? I'm aware that without the company I would never have originally had a platform. That they can make me and remove me as they wish.
I'm thinking it's a bit like being a lawyer when it comes to social media, as you meet a lot of people, have clients, have some subject matter expertise and a lot of the information you exchange with clients is confidential, so you talk in a general way about certain areas. Eg I see a lot of divorce lawyers on TikTok who say something like "I'm a divorce lawyer and here are three things I'd never sign if I got married..." Does that mean they are working for themselves? They can't mention the company they work at? Or they should own up to it?
Sorry it's so long I'm just so unfamiliar with it