Free holidays to celebs and influencers?

[doordings]

Maybe this is me just being a moody mare this rainy Tuesday but I'm sick of seeing these celebs /influencers get Everything for free when they can afford it .
The Thomas brothers are notorious for it
One of them currently on a free holiday for the whole family to Dubai (she's been begging for a holiday for weeks )
Free sofas/free party's
Every holiday paid for
It makes me sick
Has anyone else noticed the more money you have ...the more you get for free ?

*Wednesday

Why don’t you just unfollow them if it makes you sick? You don’t have to look.

Agree op. I sometimes think it would be nice to see a family get it that wouldnt get those treats or afford them.

It just seems unfair that the more money you have you have these holiday companies etc dishing out holidays like smarties

I mean... I don't love it as a tactic, but it's marketing.

It's nothing to do with how much money they have, it's to do with how big an audience they have, and how much sway they have over them, alongside how much they're willing to absolutely let go of any expectation of privacy and overshare their lives constantly.

Their income doesn't come into account when they're being chosen, their media pack does. How many people follow them, watch their stories, buy things that they recommend. Who makes up that audience. How that all compares to other options.

They'll be making more back from this than the free holiday cost. And yes, on the face of it, it's rubbish that it's not a family down the street getting a free holiday - but that'd be a giveaway, or a freebie. It wouldn't even get much local PR coverage these days, nobody is that fussed. The influencer family is a marketing tactic. They will sell holidays off the back of it.

It's for a reason and it is set up, people are not forced to follow these people

You have a very insular attitude

Well they are basically advertising platforms so they do offer significant value for the company as well. If a hotel offers a free stay to an influencer and two new guests decide to book a trip as a result of seeing it on social media, then they've already made a profit. If several hundred new people decide to book then it's fantastically successful advertising.

Traditional advertising like taking out an ad in a magazine usually costs at least four or five figures. Inviting an influencer to stay is the cheapest option for the hotel and often provides much bigger return on investment. It might be "unfair" to an average person but an normal person cannot offer a business upwards of 10K-1M impressions on social media either.

Trending Travel gifts very expensive 5* holidays to various influencers, on the understanding they hashtag the company in their photos on Insta. Personally I'd rather save up and spend my own hard earned cash on a cheap and cheerful Tui break to the sun, than feel obliged to create content every single day of my holiday.

However, if Tui are reading...

they have a channel. they get subscribers and popularity so they get free stuff. thats how it is. The brand writes off the holiday/clothes whatever to expenses but feel free to not watch. james Hoffmans coffee vlog has a lot of followers and he gets stuff free/loaned, others get holidays. @User356432 has it right.