I still try to encourage my dcs to read as I believe it helps them to express themselves better verbally and in writing.
They're teenagers and I can't force them but I explain why it's important and buy them books from time to time.
My dn said that they don't read much anymore even though they'd like to and it's seen as really 'nerdy' these days. Other kids mock those who read. My dns friends leave voice messages for each other so don't even read or write texts much either.
It just got me thinking recently - Is this lack of reading going to have a detrimental impact on the next generation or is this a natural progression into a society that's going to be a bit different to what we know?