This isn't my dentist I'm registered with, but a different dentist I enquired about getting a private treatment with. I booked a consult (for 6 weeks in advance as they had no availability any sooner) they said my appointment wouldn't be secured without a deposit paid and I said I'd phone up after payday, I subsequently completely forgot and ended up going for a different treatment with my own dentist.
I had a text the day before my appointment reminding me, it said if I wanted to cancel to phone, I was at work and couldn't so planned to later. Annoyingly it didn't have a reply to cancel option, you had to phone.
I forgot again and the day came and went and I didn't think of it, until I got a letter about a £59 missed appointment charge. I didn't do anything about this and they are now continuing to chase me for this fine by sending increasingly threatening letters.
I assumed the appointment would be cancelled if I didn't pay, yes I could of phoned, I regret that now but what do I do? Is there any legal route they can take here? I don't really have £59 to waste.