How would you price this event?

[Lightnose]

It's a celebration for a club I'm involved in.

Entry for the venue and food is about £13 per head. There are entertainment costs amounting to £1000.

Venue can hold up to 180, we need at least 100 IMO to make the evening work. For context we had 60 at the Christmas do, so this is going to need pushing. It is a more prestigious event, I think we'll he OK, but lack of numbers is more likely to be a problem than selling out.

I have proposed £15 per head, with the club covering the cost of the extras. Funds are comfortably available with no other rplans for them.

Chair feels we should charge a higher price for non-members,.eg partners, as it's not right that the club pays some of the non members' costs. To my mind, every non member will be paying £3 towards the cost of the club's celebration, rather than the club subsidising them. The more we get, the less the club has to pay.

We're not in an affluent area, I think a two tier structure will put noses out of joint and £30 per couple, plus drinks is enough if we want most members to come.

WWYD?

Food is a hot finger buffet. Fine as these things go, but nothing fancy. Venue is good, an attractive building with good facilities.

My maths is wrong. Costs are £12 per head plus the £1000, so £15 tickets = £3 contribution for the entertainment

It was always intended that the club would contribute something.

I'm in a fairly middle class area and around here, I think £25 a head would be fine. But it really depends on what the event is and how dedicated the members are. I'd do some market research. Ask around if people will go if the tickets are £15 a head and see what they say.

Fwiw - I think the ticket prices should be the same regardless of membership so it's not confusing. But you could offer an incentive to increase attendance, so £15 a ticket or two for £25.

Sounds like you would be losing quite a lot of money for 100 people:
£1000 + (£13 x 100) = 2300 out and 100 x £15 = £1500 in. Do you want to diminish club funds that much?

Yes, that's what they're for. If you let club funds accumulate too much, that becomes as big a problem as not having enough

Having been a member of various sports clubs, I would be happy to pay £15 as a member and expect to pay more for my plus 1 - £20? Assuming I liked the person I was bringing I would be happy to see that as £17.50 each, which is not exorbitant.