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Original poster

Chuck out your Chintz

56 replies

kraysee · 27/01/2024 07:32

For some reason I was thinking about the IKEA campaign in the late nineties that encouraged everyone to chuck out their chintz.

I remember my home in the late eighties and early nineties being a mix of Laura Ashley prints, striped wallpapers, elaborate swagged curtains and regency style furniture. Then suddenly we were all encouraged to go to IKEA (which was a new concept to me), to buy brightly coloured modern stuff. And my friends and I did exactly that.

Does anyone else remember this?

OP posts:
toppitytop · 27/01/2024 20:42

owlsinthedaylight · 27/01/2024 11:44

IKEA was revolutionary in the 90s though. It was the combination of 4 factors

  • cheap
  • Iconic/scandi design
  • good quality
  • immediately available

Competitors had 2, or at most 3, out of those 4.

MFI was cheap, and immediately availability, but terrible quality. (And IKEA were even cheaper).

Ercol etc were iconic and good quality, but not cheap or immediately available.

etc

Add on to that the fact that some pieces were real enduring design classics.

I do think that both the quality of the product, and the design innovation have gone downhill In the last 10 years though. I think that IKEA now is on a par with MFI in the 90s.

I wouldn't call IKEA good quality

VegetablesFightingToReclaimTheAubergieneEmoji · 27/01/2024 21:39

toppitytop · 27/01/2024 20:42

I wouldn't call IKEA good quality

Show quote history

For the price it is.
theres a lot of shit furniture out there, that’s cheaper and more expensive that’s not as reliable as ikea stuff.
its not handmade, it’s not ercol. But it does represent value.

owlsinthedaylight · 28/01/2024 11:33

toppitytop · 27/01/2024 20:42

I wouldn't call IKEA good quality

Show quote history

Do you mean you thought it was poor quality in the 90s, or that it is poor quality now?

MrsPringledusts · 28/01/2024 12:17

I've never been to Ikea! But - I do have an MFI bookcase that has lived through 5 house moves, and was got as a temporary thing! Think it cost £5! I did have the Summer Chintz china, but that's now gone, instead I have Alfred Meakin stuff, as I really like the oder designs!

ArseInTheCoOpWindow · 28/01/2024 12:18

Cottagecore is back again though

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