Shrinkflation example from Which - PG Tips, butter and Listerine amongst the examples

So obviously we have food inflation. Prices going up. Now we have product amounts being reduced AND the price increasing - so even more maths to do!

Listerine Fresh Burst mouthwash shrank from 600ml to 500ml. At Tesco it also went up in price by 52p
PG Tips Tasty Decaf Pyramid tea bags went from containing 180 bags to 140 at a number of supermarkets
Kettle Chips Sea Salt and Crushed Black Peppercorns Crisps shrank from 150g to 130g at Tesco
Lurpak Slightly Salted Butter reduced from 225g to 180g at Morrisons and Sainsbury's
Yeo Valley Organic Salted Spreadable went from 500g to 400g at Sainsbury's and Tesco

And skimpflation.

Changing the quality of the ingredients to reduce costs

In Sainsbury's 'Clotted Cream Rice Pudding', the clotted cream was replaced with whipping cream in its entirety. It has since been repackaged
Morrisons 150g guacamole lost some avocado, from 80% of its recipe to 77%
The amount of beef in a 1.5kg Tesco Beef Lasagne dropped from 23% to 19%
Waitrose Butter Chicken Curry lost some of its chicken content from 47% to 41%

I get why it's done. It just makes shopping to get value for money much more difficult