I work in a school office specifically doing IT and parent communication.
we absolutely tried to keep our emails to parents down because we absolutely understand this switches people off.
I made a brilliant website. There was news posted daily. Everyone gradually began to look to the website first for news. I sent out a weekly digest with links, on a Friday to what was new on the website.
people really appreciated it. If the city council were putting on a sports initiative it went on the website. And the junior orchestra went on the website. And the classes offered by our local community centre went on the website, and on a Friday I’d send one message out with links to all that news.
Historically my city council paid for every school to have a Wordpress site. Very few schools had the staff or the time to use it - my school was the absolute exception as I come from an IT website background and Wordpress was so easy I’d fix issues from the car on the way on holiday etc.
last year my city council stopped paying for Wordpress as I was literally the only school using it.
everything must now got on Google sites (which isn’t set up for my “rolling news type info but serves as an advert for the school and can put up policies and the handbook).
we also use Google classroom but that needs parents to check it every day for announcements (which no one does) so if we need to say that the day we go to forest school has changes so bring the outdoor gear in on Tuesday rather than Thursday, no parents will see it.
so we now have to put it on Google classroom, and send it out on groupcall ( and often phone the parents we know never check any school info) otherwise their children are soaking and freezing.
however all of this was working with 1 email a week when my city council paid for my Wordpress site.