I used to live there, still visit.
like any towns, it’s a mix. The town centre is rubbish IMO. Had a large new shopping centre built around 2007 but lots of the units are now empty, including Debenhams/M&S.
Main shopping street was always Bridge Street but that’s v run down now.
The council have overhauled the market and built a cinema opposite, all good for teenagers to visit. They’ve also created a ‘cultural quarter’ with some lovely restaurants, and they’ve done a good job of that.
Excellent motorway links, airports either side at Liverpool and Manchester. Train runs north to Scotland and south to London (1hr 45m to London). Also runs east/west serving Liverpool and Manchester/beyond.
Some rough areas, but not as rough as you’d find in a big city. Some very lovely areas on the outskirts, particularly in the south of the town - though plans to build on some of the green belt. Large Hong Kong population in recent years, many of who have (for some reason) settled in the Westbrook area, which has inflated house prices in that suburb despite it really not being one of the best suburbs.
large IKEA and Marks and Spencer in the north of the town.