I think that actual, hands-on jobs and owning small businesses are going to become a lot more appealing to young people. In my town, there are several young women who have set up their own businesses – bakeries, fitness studios etc. They are really talented and impressive, and are surrounded by other young men and women who want to actually create tangible things that are useful to others and work in sociable environments. I can think of boys who set up tree surgery businesses, electrician businesses etc.
More interesting, enjoyable and simply much cooler than sitting in front of a screen all day. They have created and own their own brands, they are known in the local community, they spend their days actually doing things, with visible results. If I was a teen today, that's what I'd want. To own something for myself. Yes it's hard work, but seems incredibly rewarding to lead it or be a part of it.
However, this is the sort of place where kids can have summer/Saturday jobs to build their confidence and competence, can see older relatives and family friends doing similar things, and houses aren't insanely expensive.
I would encourage your kids to get part-time jobs around school terms, if you really want them to get ahead. Whatever they do, they'll be miles ahead if they can confidently speak to all sorts of people, be able to complete tasks on time and without excuses and be proper team players. So many can't.