Sugar and UPF already IS the new tobacco.
We’re at the heavy marketing and high consumption stage.
It’s no coincidence that one of the biggest snack food companies is an offshoot of Philip Morris, the giant US tobacco company, with access to the same playbook.
Taxes and advertising bans will come one day, but ‘big food’ is an extremely powerful beast, just as ‘big tobacco’ was with many lobbyists, ‘research’ funded by them to refute inconvenient truths.
You can bet they have some friendly politicians (who might benefit from their friends in the ‘big food’ companies) to help them out.
A cross-party consensus on meaningful action on the scale needed is, I imagine, a long way off.
I suspect the sugar/ UPF (industrial food-like substances) companies estimate we’re only in the tobacco equivalent of the mid-1960s at the moment. They will fight back hard in any way they can at every step, just as big tobacco did.
https://ash.org.uk/uploads/Key-Dates.pdf
I guess c.2035 for the ban on advertising this addictive, non-nutritious non-food.
And millions will be released from the grip of this stuff. Just as with tobacco, obesity is NOT the fault of those living with obesity, it is the horrendous ‘real food’ desert we live in, together with the relentless marketing of this addictive non-food that is everywhere.
Remember that the profits of the ‘big food’ companies are all that matters.