Jet2 adverts and the 'perfect family' 🙄

[Spaghetti23]

Hi,

Just seen the latest Jet2 advert with yet another family of 4. Dad - tall, tanned and ripped, mum - basically a super model. Both around 30, kids around 10, always a boy and a girl. All 'beautiful' and slim. It seems Jet2 believe this is the perfect family dynamic.

I'm not sure I've seen a family or couple of colour either. Could be wrong here though.

Don't get me wrong, I'm not naive enough to think they are the only company using looks to sell their product, but they just seem so unapologetic about it.

Maybe I've missed a more inclusive ad of theirs....

Ditto, it might actually normalise better treatment boarding and off boarding aircraft if they sold a more inclusive package.

That might be the ground staff more than Jet2, although Tui seem to manage better.

I don’t think advertisers care about diversity or what the ‘average’ customer looks like.
They are there to sell you something, make you want it, aspire to be it.
Mars don’t use obese people who can barely walk in their adverts do they?
Likewise you don’t see fat, scruffy, tattooed, bare chested oafs advertising Bacardi. They are pushing the dream, not the reality.
Disclaimer: there are plenty of fit, slim, attractive parents about.