Is Twitter called X now?

[Random789]

... Or is its still called Twitter but just with an icon that is wholly unrelated to the name?

I understand from the Graun that part of the thinking behind the rebrand is that Musk wants it to be an 'everything' app, so doesn't want branding that actually specifies anything substantive. But isn't that a bit of a brand vacuum? Not so much the 'X' of mystery as the 'X' of indistinctness?

And isn't it hyper-geeky/blokey in a way that suggests it was thought up by Musk rather than any kind of branding specialist?

Also, doesn't it corrode what remains of brand loyalty? Like a million other people I left Twitter recently due to the death of a thousand cuts that Musk was subjecting it to. But I still felt some lingering nostalgia for it, especially to the elegant bird-icon. The 1930s-style X now makes it look like some kind of disused Nazi sports stadium, and that has crushed any passing wish I might have had to return to it.

My Twitter is still called Twitter - with the bird and everything.....I just checked! Has it only rolled in the US so far?

TBF, I prefer Threads ....it's got a nicer/ kinder vibe

Perhaps I should check Threads out. It was quite a wrench to lose the few Twitter posters that I 'knew' on Twitter (mostly ex-MNers). I wish I'd hung on to my Twitter account for long enough to learn their usernames on Threads, if they went there.

I'm all over MN at the moment as a kind of methadone for my thwarted Twitter addiction.

It reminds me of the end of some thing. Like when you close a document. I wondering if he actually paid and listened to a marketing company or if he came up with it on his own.

the end of some thing.

Yes, there is something in that. An ex worldwide social media phenomenon. TBH I hope it dies. It screwed around with my mential health. So much anger and righteousness.

I think the name has completely gone, but it remains to be seen what tweets will be called. I’m sad. I loved Twitter.

it remains to be seen what tweets will be called

ex-cretions
ex-asperations
ex-coriations

Whatever you thought of twitter, the branding and graphic design were brilliant.
The logo, the little bird box home button, ‘tweets’, all thought through and working together.

Now the big ‘X’ at the top of the page feels to me like a big turd splat over a work of art. And I’m a big fan of what Musk has done for free speech at Twitter.

My understanding was it was just the logo he's changing for now. But it's all a bit too Elon Musk for me. Twitter is dead, long live threads.

X is what you put against a wrong answer, it seems insane branding to me. What about the companies that have the bird sign on their web site, like “this is us on Twitter” - everyone recognises that, it’s madness to change it to a sketchy looking X that doesn’t stand out at all.

This thread has some interesting info about the history of Musk and 'x' as a brand https://twitter.com/garius/status/1683808576328937472

He just won’t be curtailed by anyone. I find him interesting. He is not afraid to lose it all so he couldn’t care less about a bird logo.

As a wag suggested "X marks the rot"

I think it's weird they've been so half assed about it, it's called a rebrand but they've just changed the logo and left everything else, so same fonts and colouring everywhere else - the X just looks really out of place without everything else being changed to suit.

I think the idea was to get us talking about it though, so in that respect I guess it's working!

My Twitter app icon turned into an X today. It's ugly. Pointless exercise of power by Musk.

That's my Twitter turned to X and it's been deleted. I loved Twitter, feels like a loss. Unbelievable fuck-up by musk IMHO.

My app turned to an x today. Dh's changed over the weekend.

This branding is just just sooo stupid. Like the decor of a young man who lives alone - sleek black cupboards, empty except for protein powders, a fuck-off enormous sound system, weightlifting equipment in the middle of the room, and one lonely, lonely person.

I deleted mine. Was quite freeing.

It's called X because everyone's breaking up with it.

I had to delete threads because it totally drained my battery

'Threads' sounds like the name of a really crappy menswear retailer that is trying to look dapper on a dying small-town high street.

Threads is the name of an apocalyptic 1980s movie about rags & nuclear war

anyway, I once loved my Twitter feed & now it's hardly worth looking at. the breaking news flavour is nearly gone. I never joined any social media to read lots of opinions. I perceive that Musk thought Twitter was mostly about opinions. So flipping boring.

Touché