Are Prime drinks not that exciting anymore?

[ClinkyWotsit]

Caveat: I have a pre-schooler so no actual knowledge of these things

Just walked past a couple of medium sized display stands in my local Tesco full of Prime drinks bottles. Now my understanding is there should really be a queue of excitable teenagers just waiting for the privilege of spending £2 a bottle on it but there’s no one taking any interest at all in the display. Is this it, has the bubble burst and they’re now just regular drinks like lucozade?

Oddly I had the same conversation yesterday.

Sainsbury and Tesco both had full displays and was able to get my daughter two flavours she hadn't tried yet.

It's the natural lifecycle of a fad!

I think teenagers are more interested in vaping but my 9 year old gets excited when he sees Prime.

It was just a marketing frenzy around the launch. On selling pages near me, people who managed to get a load during that time are selling them cheap now as people have stopped paying inflated prices for them and are now stuck with a lot of Prime.

Thank god. Those drinks are toxic

Yeah, it's fidget spinners or bottle flipping life cycle but now as a drink. That's the risk with something being so big at the start rather than building more steadily based on something more substantial than being the in thing. As Bob Balaban (a not-famous-but-always-busy-actor) once said: "Always be warm, never be hot."

I don't even think they are on the same level as lucozade. Think it's just flavoured coconut water. Not tried one myself

Well there we go! Sorry You Tube lads, you seem to be fallible to marketing fads after all.

The Tesco staff are probably considering their excessive use of “only 2 per person!” notices all round the display as we speak.

We tried it in the US on holidays, none of the flavours are nice. The whole phenomenon was just a masterpiece of marketing.

Scarcity was what made it desirable ... classic fad

DD begged me for some the other week- the one that's like water not the can. I got it her. She said it was nice but she's not asked for any more. I've just seen an advert on Facebook for prime themed backpacks thpugh

I don't think they are the same as the original. The ingredients are not at all the same. My ds quite likes them.

Ds(7) is suddenly very into prime - I refuse to pay inflated prices so he is only just getting them now as they come into shops for £2. I think he just wants to try the flavours and collect the bottles as when I saw the green one in Morrisons I asked if he wanted it and he said no - he’s already got that bottle.
so he’s only interested in having one of each flavour, just for the bottles. Unless there’s a new one released every week, there won’t be much repeat custom.

One of the flavours in Tesco is Ice Pop. Maybe something for the makers of Transformers to think about for the next movie? Optimus Prime and his mate, Ice Pop Prime.

Someone posted a picture online a day or two ago of a load of the bottles in a skip. It’s no surprise that the bubble burst, it was a very flimsy bubble, but I’m surprised it was that quick.

I bought a few for DS when they were still hard to get, and he tried them. He said they were OK, not that special. He tried one of the cans too (I didn't realise they had so much caffeine in them) and he hated that, it made him feel queasy. DD tried some, hated it and now thinks thinks they're probably all horrible!

It's over. It was a big tik tok hype for the launch and why they're now in supermarkets for £2

Significantly less exciting now that they are easier to come by. The only excitement now is if we spot a colour we haven't had!

Apparently it's getting big in New Zealand now.. https://www.theguardian.com/business/2023/jul/13/bans-boxing-and-buzz-how-prime-became-desirable-notorious-drink-logan-paul-ksi

I bought my 6 and 10 year old the strawberry and Watermelon one from Tesco the other day. They were excited to try it (never had any before, they’re a bit behind the times!). It took my 6 year old about 2 weeks to finish the bottle. I tried some and it just tasted like not very nice juice.

The hype and (deliberate) unavailability that created it is over presumably.

A friend has two DS - 8 and 10 and they apparently both have all the colours/flavours/whatever on a little shelf in their room. Odd how something so ridiculous as flavoured water can become a status symbol for children in the hands of the right marketing and a shame that people give in to it really.

I think now it’s less scarce Dc have lost interest. They were very keen to try the new mr beast chocolate bars though.

As others have said, it’s more readily available now so it’s not so desirable.

Genius marketing strategy though, I was impressed.

assume now that everyone has tried them they've have realised they are disgusting!

Loads in one of our local supermarkets. Didn't see any restrictions on the number you could buy and no one seemed in the least bit interested in buying any. Hopefully that's the end of them.

I presume that now the initial hype is over people have realised that it’s just flavoured coconut water. Someone on our local town Facebook selling page was trying to sell empty (yes, dear readers, that does indeed say empty!) bottles of Prime yesterday for £1 each!