Deep Dive ????

[KatherineSwynford1403]

This phrase is creeping into work all the time. Anyone else encountered it? If so in what context? What does it actually mean in reality?

I hate it too. Deep dive my arse.

Heard it in the NHS. Patient complained and they were doing a ‘deep dive’ into it. Nonsense.

Can’t bear it either. It just means looking at it in more detail.

Yeah, this was happening in education when I decided to leave. We all had to prepare for a deep dive into our area (we were mainly one subject leader teacher per area), massive additional workload and stress. There was also a lot of 'drilling down' going on associated with this.

Fucking drill down into data as much as you like, I can tell you exactly why students are not producing the grades you want if you bothered to ask me.

The context was Ofsted, preparing for their 'deep dive' as that was apparently going to be the new strategy.

Conspiracy theorists always seem to be deep diving into something, to 'prove' how right they are. Or they're 'going dark' because something big is about to happen and they have important secret things to do.

its been in the business world for at least the last 10 years - mainly project related