Inspired by another thread I remembered this campaign where you were encouraged to stop eating butter but it was okay to eat cereal and drink low sugar Pepsi. PepsiCo, Kellogg’s etc invested £200 million in help the UK to change4life. The goal (at one point) was to reduce obesity by 2020 to 2000 levels.
It had blue, orange and pink people in a yellow background exercising or playing with a dog.
https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(09)60016-7/fulltext
This lancet article criticised the campaign in 2010.
https://www.campaignlive.co.uk/article/change4life-enlists-unilever-pepsi-max-asda-healthy-living-smart-swap-campaign/1225714
This article shows the government were still encouraging the consumption of Pepsi etc in 2014.
I am not sure if the campaign still gives money off vouchers for Diet Pepsi etc, I remember getting them in the early 2000’s and thinking it was odd that the government gave money off vouchers for junk food. Surely discounted fruit and veg would have been better for children? (Though I’m not sure Unilever and PepsiCo would have funded that).
I wonder if it was successful or is It looked back on as something that should not have happened. Especially with the increasing knowledge on upfs.