They been doing it for some years. I doubt it’s insured, they would just sign a waver.
I don’t think there is a way of stopping people going if they want to, it’s in the middle of the ocean. And there is no way of working out to do rescue missions except by practising.
I’m not being flippant, it’s like space exploration or even just mountaineering (1 in 5 die on K2 I think) - there is no way of doing this stuff without danger.
I wouldn’t want to do it either, but the world would be a boring place if some people didn’t want to push boundaries.
There’s no reason to stop being doing dangerous things, as long as they don’t harm anyone but themselves. And the rescue missions don’t need to take undue risks if they don’t want to.