Or more specifically the need to reapply frequently/every 2 hours.
I am very careful with my skin, it's very fair and can burn within minutes in strong sun.
However, I find a decent high factor sunscreen, applied thoroughly in the morning protects me all day. For example, I'm just back from a sunny outdoor activity holiday. Out in the sunshine from 9am-6pm for 6 days.
I did my water resistant factor 30 suncream before breakfast every day, whilst getting dressed. Then nothing else all day. The activities involved getting hot and sweaty but not going in water. (I would reapply after swimming).
Anyway, I had a great time and my skin is exactly the same colour as it was before. I don't even have the faintest mark where my watch was.
Suncream is essential, I wouldn't dream of being outside without it in summer, but the need to reappply so frequently is driven by scientific research funded by the industry itself and more in their interests than ours?