How come positive pregnancy test is always seen as a good thing?

[Bullshot]

Just lost in the mire of You Tube videos and one of the many ads was for a Clearblue pregancy test.

Both women looking delighted to receive a positive result.

Why? surely there is a number of those testing who wish for it to be negative?

Clearblue will still sell tests no matter what the wished for outcome

Oh wheest! Why do sports adverts always have people enjoying sport? Surely they should have people crying and wheezing.
Would you like to watch an advert with someone upset?

Because someone miserable and crying over an unwanted positive isn’t the brand image they want to promote I suppose.

Because it's an ad? They don't want their product associated with women bawling their eyes out with devastation at the sight of a positive test. Ads are not neutral and they will be targeting a specific audience.

This, plus the fact that they sell far more tests to people who want to be pregnant than don't want to be pregnant.

Because women hoping to be pregnant buy a LOT of pregnancy tests… some women might be testing repeatedly every month for a year or longer.

So even though they’re clearly also bought by women not wanting to be pregnant that’s probably not the main source of their revenue and they don’t want to put off their main consumers.

Clear blue have competition when it comes to pregnancy tests and as they're quite expensive they have to advertise why women should spend £10 of their tests and not £3 on a supermarket own

But theres a clearblue advert with a young woman clearly in student digs who is ‘relieved’ with her result ?

But they could do one with a positive (and a happy mum to be) and another one showing negative, with a relieved woman who doesn't want to have a baby.

Ah! I haven't seen that one. That's good then.

Anyway it just crossed my mind when I saw this particular ad

I was coming here to say that I'm sure I'd seen one where someone was relieved to have a negative test, think this might be it.

But yes, as others have said, the market most likely to be swayed by differences in pregnancy tests are those actively trying to conceive. Whenever I've been testing because I didn't want to be pregnant, I've just used whatever was available and cheap; when I was trying to conceive I spent £££ on tests that were supposed to be as sensitive and accurate as possible (because it was taking forever and I was not coping very well with it).