I am amazed the apologists for this use of language.
and I am amazed that anyone can't understand that words have different meaning depending on context.
It's really annoying the way people wheel out the word "apologists" to insult those who don't agree with them.
"Modest" clothing, which, as has been pointed out has no male equivalent
the vast majority of male clothing is "full coverage" anyway. There would be very little "inappropriate" clothing for someone to wade through when shopping.
How happy would you be to find a girls' school uniform requirements described as modest?
absolutely fine. I mean, that's pretty much what it is anyway - for both sexes. It's a single word that conveys exactly what is required. Everyone should be able to work it out
Having a section called "modest" doesn't imply that everything else is "immodest", especially as all the clothing appears together in the ordinary sections for jeans, skirts, whatever.