Mothers Day opt out

[scaredysquiggle]

My Mum died a few years ago decades before she should have. This week I have started to receive the barrage of 'Do you want to opt out of hearing about Mothers day?' Emails. Why do I have to do this every year. Why can't Waitrose, Marks and Spencer's and all the other supermarkets remember my preference from one year to the next?

I just found myself tearful because she's still dead that hasn't changed.

I wish there was a preference to set for opting out in perpetuity.

I don't know why they can't remember your preferences, my friend was saying the same to me the other day she set them last year and her emails are coming through again.

I have seen these and wondered if asking you if you want to opt out is painful enough? Like the email subject is something like 'opt out of Mother's Day emails?'

Yes I was thinking this the other day and asked on here about it and lots of people said they found it helpful but I thought the act of being asked if you wanted to opt out could be just as triggering as the mothers day emails themselves

I imagine most of these Marketing emails are run though something like Mailchimp. Opting out will put you into the list to not get emails about Mother's Day (there will be a tag of some kind to denote those who have opt out, and the campaign will be sent to all those without the tag). The problem is the "Would you like to opt out?" email is being sent to everyone, and not just those without the opt out tag. So there's a really simple solution.

I just lost my mum last summer, so these emails are a first for me.

I must say that I thought the Hotel Chocolat one was absolutely awful. A massive email with loads of things to "treat" and "delight" your mum, and you had to scroll down through all of that before you got the option to opt out. A bit late! I did email them to point that out, I wonder if they'll reply.

@CarrieMoonbeams Thats awful! All the ones I've seen have been plain and simple "do you want to opt out". They might as well not have bothered if they are just going to put adverts on the email!

That hotel chocolate is ridiculous how insensitive,

The marks and spencer one just allowed me to opt out of Mother's Day 2023. I mean, just what are they thinking?!

Sorry to all those who's will find Mother's Day hard this year

I think it's better as you only get one email per company rather than loads in the run up to these days.

I did wonder why there wasn't an "always opt out" option though.

My mother died last May and I’m dreading Mothers Day this year. I’ve not had any emails inviting me to opt out of receiving ads so they are beginning to appear in my inbox and upsetting me every time.

Oh no, lost my wonderful mum just over a year ago and was so much in shock then.
Does this mean I'm going to have to go through it all again every year?

I’ve never opted out. Not bothered

but what I do find annoying is endlessly deleted emails asking me if I’m bothered

But I understand different for others.

whereas for me… birthdays, Christmas, Mother’s Day passes mega without a thought.
whereas the smell of a perfume, a dish mentioned, a joke etc…. And that will have the wave of grief rise up

It should be an opt out for good, same with other days you do not wish to be reminded of. If you are of a different faith, be able to opt out of Christmas messages if that is your choice.

I wonder if the Information Commissioner could be persuaded to have a view on opt outs for celebrations/festivals etc?