Mother's day email opt outs - good idea?

[plumduck]

I've had about 5-6 opt out of mothers day mailing emails. Do you think they are a good idea? Part of me feels like it is but part of me is like it's almost as bad as receiving a mothers day email.

I dont think companies can win though. At least an opt out email shows some appreciation that it can be a hard day for some.

I tink its quite thoughtful

I think it’s a good idea. I lost my Dad last year and will certainly be opting out of all the Father’s Day reminders.

I’d much prefer to get the chance to opt out of emails like this.

The first months day after I lost my mum I had to walk out of a supermarket after being so utterly overwhelmed by a huge Mother’s Day promotion, just dumped the trolley and walked out in tears.

I get these, and also had a couple to opt out of Valentine's day mailings. I think it's a good idea. The alternative would be for companies not to market based on these occasions at all, but I don't think that's realistic - it's reasonable for businesses to want to make money, and there will be plenty of people who are in the market for relevant products.

As someone who has no contact with their mother I have mixed feelings on it.

I'm not overly bothered about mothers day and don't need to erase its existence from my inbox to avoid a reminder- it happens either way and I'm happy for those who have reason to celebrate the day.

I think the 'would YOU like do opt out of mothers day/fathers day etc' emails a bit pointless and think they draw attention to the issue, the day is unavoidable and I'd probably not even notice the mothers day spam when it came either way.

If it helps others then that's a good thing ultimately but I find opening the email, opting out etc is more of a faff than just deleting spam emails on the day.

My dad died recently and I’m glad I’ll be able to opt out of the Father’s Day emails to be honest. I think it’s a great idea.

Most people who've lost parents seem to like them but personally I don't (lost both parents). Whilst I can easily ignore generic mother's day marketing, I feel like these opt out emails are the ones ramming it down my throat that she's dead.

Yes that's how I feel. I guess if it helps some people that's good.

Also some of it is from places I'd never buy a mother's day gift from!

Yes that's what I was thinking. Almost like the "do you want to opt out" could be worse than just receiving spam mothersday emails

I think it would be better to send generic opt out emails where you can choose to open it and tick different options. I think sending specific opt outs in the run up to a special day is just as triggering, but generic ones could be less so. At least you wouldn't get an inbox full of messages about opting out of the thing you want to avoid.

I really appreciated being able to opt out of emails when I was going through infertility, and am also grateful to receive them now that I need to dangle hints in front of DH, so for me, it works better than selecting preferences as a one-off when signing up for marketing emails with a company

I didn't notice them until I saw this thread - then found five by searching.

I think it is pretty pointless, but appreciate the gesture - I think. I decided to opt out and see how it made me feel. Four of the five were very easy - just one click. One required them to send you a link to your preferences, then fill in other bits alongside ticking opt...ok...but when saved the page refreshed to their main page with an advert for mother's day! That was particularly unimpressive, and made me unsubscribe full stop.

Good idea. I don't do Mothers Day and find the whole thing fairly annoying.

I think I only ever receive one Mother's Day email from each company that sends them - so if each of them send an opt out email, I'd still get the same number of Mother's Day emails as if they didn't bother.

But maybe some companies send out multiple Mother's Day emails.

I don’t like them. I get loads of these (probably because I am always buying shit), and feel like you get constant reminders of the build up to whatever day it is, then you can’t really avoid it in real life anyway.

It’s like the equivalent of an insincere head tilt sympathy gesture when I was absolutely FINE beforehand