I live in a very small rural village.
It's pretty miserable for a several months of the year. I've had enough of mud now, and there's probably at least two or three months left to go. It's everywhere you walk, drive, all over your car, etc.
Also, surprisingly noisy - they love heavy machinery, power tools and knocking stuff down around here. It's rare that a day goes by without that kind of noise.
All the farms that existed when we moved here have been taken over by horsey people. They put up wire fences absolutely everywhere, so the whole outskirts of our village have the feel of a prison yard. Perhaps that's specific to our area, though.
A lot depends on the particular people that live in the village / area. Ours is friendly and has a good community. Others around here are not like that at all.
As pp has said, it's not suitable for retirement. No buses, no facilities, even when the ambulance service was functional it would take them a long time to get here and then get you to the hospital.