This is exactly what i was talking about at work today..
I got to Aldi at 7.40 .. My Ds has asd, and absolutely adores the sidemen..does not drink enough. I queued got him 3 bottles. He is very happy.
There have been many crazes, loom bands, buzz light year, it was smelly rubbers at school, sticker books, fidget spinners..
Its great marketing, are the dragged in yes but gee they are.
They were up early and out the house at 7.30.this morning excited for a £2 drink.. There are so many more things.
Also they sold out in minutes. If you arrived at 8.10 stores were generally clear. I did a basket of shopping with prime, walked straight to the till.