I think the brand will be bought out by m&s, next or worse, Mike Ashley. Quality will decline. It will no longer be what makes it joules. Stores will close which is a shame because its a treat for me when I go somewhere naice with a joules store. I usually buy something.
I was shocked to see a £95 Christmas jumper in there. Blatantly priced to get 30% off.
All their prices like boden are priced to sell at a "discount" and then like DFS have constant sales.
I'm a "fan" but I don't like flower prints stripes or frumpy cuts so the only things I've bought for a while are the outerwear or kids stuff and an occasional leopard/animal print item they have been phasing in. I'd have kept buying if they'd reduced the quantity of splotchy, oversize floral prints and NOONE wants stripes any more. Done to death.