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See it say it sort it.

38 replies

ShirtingForkBalls · 24/09/2022 06:46

Who the hell came up with this patronising piece of comms work?!

I'm sat on a horrendously early train listening to the message which tells you to look out for anything dodgy and tell the (nonexistent) train staff.

What on earth made them think that this cringey slogan would help anyone remember to follow their patronising instructions?

God I hate getting up early! 🙈😖

OP posts:
FatOaf · 24/09/2022 08:04

You need a coffee mate.

You're right. I also need to take my blood-pressure medication.

Gasp0deTheW0nderD0g · 24/09/2022 08:11

I would have thought all staff working on trains would be trained in what to do in an emergency, just like all staff working on planes and ferries. Can anyone confirm?

Re the quiet coach - many years ago we made the mistake of booking onto a train leaving Glasgow Central on a Saturday morning just before August Bank Holiday. It was the weekend of a big festival and our train was due to stop at the relevant station. The train was packed. We hadn't asked for the Quiet Coach but found ourselves in there anyway. Fair enough, we are fairly quiet. Then three young men boarded, all wearing kilts and band t-shirts, all carrying heavy carrier bags that clinked. They had booked seats but the seats were scattered across the carriage and they also had very definitely not booked the Quiet Coach. They were unimpressed to find out where they were, and decided it didn't apply to them. They spent the next few hours telling each other jokes (i.e. shouting across the carriage) and drinking. Some of the other passengers were furious. One woman bobbed up shortly after we left Glasgow and said fiercely to the one sitting nearest her 'This is the Quiet Coach!' to which he replied (unanswerably) 'Well, it's no very quiet noo!' Grin

ShirtingForkBalls · 24/09/2022 08:30

HoundOfTheBasketballs · 24/09/2022 07:51

The department for transport security division require that the "see it, say it, sorted" messaging is played a minimum number of times per hour, according to the current terrorism threat level. Operators aren't allowed to turn it off.

I really fail to see how the hell "see it say it SORTED" is helping to combat terrorism!!

Twats.
Yes I'm grumpy 🤷🏻‍♀️

OP posts:
ShirtingForkBalls · 24/09/2022 08:31

MandaLynn · 24/09/2022 07:56

@ShirtingForkBalls the strap line will have gone through a crazy amount of market research before going live. Weird, as so many people hate it - but does make you notice it, I guess

It's horrendous.
I dread to think how much the marketing consultants were paid 🙈

OP posts:
ShirtingForkBalls · 24/09/2022 08:32

FuschiaEmerald · 24/09/2022 08:01

You need a coffee mate.

😆

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ShirtingForkBalls · 24/09/2022 08:33

SilverLiningPlaybook · 24/09/2022 08:02

I was on a train recently and cringed when I heard this. Also in a Quiet Coach. The world is dominated by these awful patronising catch phrases. We are all being treated like five year olds by the Powers That Be these days. I hate it.

Exactly! Thank you 🙌

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Flatmountains · 24/09/2022 08:37

As someone who is known to routinely wear a thick winter cost at the height of summer and has the memory of a goldfish so will walk off leaving bags around, I dread someone calling trigger happy cops on me.

I thought I could get away with "looking English" (whatever that is), but have been informed when the govt told everyone that
being racist is fine, that I don't have "English" brown tones to my eyes/hair.

MandaLynn · 24/09/2022 08:40

@ShirtingForkBalls eh, I work in marketing..probably not very much to be fair! 😂

ShirtingForkBalls · 24/09/2022 08:43

Flatmountains · 24/09/2022 08:37

As someone who is known to routinely wear a thick winter cost at the height of summer and has the memory of a goldfish so will walk off leaving bags around, I dread someone calling trigger happy cops on me.

I thought I could get away with "looking English" (whatever that is), but have been informed when the govt told everyone that
being racist is fine, that I don't have "English" brown tones to my eyes/hair.

Eh?

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DiscoStusMoonboots · 24/09/2022 08:59

I was a copywriter for 10 years at various agencies in London. I can tell you now that that slogan would have been bashed out on the back of a fag packet in 5 minutes straight, while TFL were charged for 4 weeks' work.

It's lazy work at best, but it's the sort of work clients often seem to love.

aramox1 · 24/09/2022 10:06

It's so awful. Also you would only need it announced aloud if you couldn't see the posters which are Orwellianly everywhere in which case you wouldn't be able to see 'it' either

HoundOfTheBasketballs · 24/09/2022 10:50

I don't know how the DFT expect the messaging to work to prevent terrorism, I expect it's about maintaining awareness of potential threats. I do know that when stations are audited by the department that they check that the automated announcements are being made at the correct frequency and that the correct number of mandatory posters are on display, showing similar messages.

All onboard staff on the train, including the person selling the bacon rolls Grin will have received safety and security training. They know how to spot suspicious people and items and what to do when they spot them. They also know how to safely evacuate a carriage or the entire train if they needed to.

ShirtingForkBalls · 24/09/2022 13:04

DiscoStusMoonboots · 24/09/2022 08:59

I was a copywriter for 10 years at various agencies in London. I can tell you now that that slogan would have been bashed out on the back of a fag packet in 5 minutes straight, while TFL were charged for 4 weeks' work.

It's lazy work at best, but it's the sort of work clients often seem to love.

Twats.

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