Yes they're expensive. Do they look like this? Or newer?
Very first thing you need to do, is make absolutely sure you are on a dual rate tarrif where your night electric is cheaper. Like economy 7.
There will be a wire going to a switch on the wall, this switch will control if the heater turns on overnight. You turn it on if you want heating the next day.
Overnight, your meter will switch to night rate, this will make the circuit that the heaters are on live, and they'll start to get hot. (they're full of bricks that get made hot, then a vent on the top controlled by the output dial that lets the heat from the bricks seep out into the room)
How hot will depend on where you've set the input dial. Smaller the number, the less heat (and less electric!). Make sure you turn the output dial down to the lowest setting overnight, otherwise the heat going in will come straight out again and you'll be baking overnight and run out of heat during the day. They will get hot with the output turned down, but not as hot as when it's open.
When you want heat, you turn the output dial up. The more you open it up, the less time it will last.
You'll need to experiment to figure out how much you need to heat them up overnight, to have enough heat in the day.
They will most likely run out of heat in the evening whatever you do.