How would the same dress be sold by two different brands?

[QuimReaper]

I have a head-scratcher I'm hoping a retail-savvy MNer can explain to me. This morning I was noodling around on the Roman sale and stopped at this dress:

www.roman.co.uk/floral-belted-maxi-dress-14122696

Now, it gave me pause, because I was wearing that exact dress yesterday - except mine is supposedly from Warehouse I actually bought it from eBay only a couple of weeks ago, and it arrived with a Warehouse label and Warehouse tag still attached:

www.ebay.co.uk/itm/303581927956?var=602811986931

However, I can't find any evidence of the dress ever having been sold by Warehouse so maybe the eBay version has just had Warehouse labels slapped on it, and it was never from Warehouse.

It's just odd! Can anyone shine any more light on it?

Seconds or samples? We bought some sailing jackets from Primark which are identical to a well known brand but without the badges and labels. Same quality and stitch details so I presume seconds or samples.

I'd have thought the obvious explanation isn't that the dress isn't something designed and exclusively produced by either company, rather it's an item they've both sourced from the same manufacturer, who just puts on different labels.

@ErrolTheDragon I had always thought brands like Warehouse had proprietary designs

I've heard the exact same before where lots of stuff sold on Shein is being sold by other places. Makes you wonder

I think since brands like warehouse, oasis and Dorothy Perkins have been bought out by BooHoo they’re likely to use generic suppliers and just stitch in different labels

They used to, but since they went bust and were resurrected they don’t any more.

Most clothes in normal retail shops come from other suppliers as opposed to inhouse design. Some times the stuff is tweaked, sometimes it's not.

Looking at the ebay shop they are affiliated with a supplier I assume. Perhaps Warehouse were going to do the design. It would be highly unusual to have exactly the same design in two different shops. I've never heard of Roman, perhaps the ebay seller thinks Warehouse stock would have more traction?

I've heard the exact same before where lots of stuff sold on Shein is being sold by other places.

I forgot about places like that, they will have stuff you buy in other shops because I doubt they do anything do the suppliers stock. Tweaking & fitting increases prices.

They bought it from the same supplier
or
Two different suppliers got it from the same factory, and sold it on to different clients.

Brands don’t design all their clothes, sometimes they buy it from a supplier. You’re supposed to have exclusivity but it’s not always the case.

And people talking about Shein;

the reason Shein sells the same clothes as other retail is because Shein is actually a factory/supplier that started selling as a retailer. Which is why it’s so cheap, because you cut out the retailer so there’s a smaller mark up price. It’s basically straight from the factory.

(So other retailer have produced or bought garments with Shein’s factory and Shein is selling them too, or Shein have bought them cheaply from another supplier)

Very interesting, thanks all!

I have a top from Shein that I paid £6 for and the exact same top, same material, same quality (I felt it haha) I saw for close to £30 in New Look.