How does Wayfair know there is a new homeowner?

[WardrobeWoes]

Moved in to a new house a few weeks ago.

A postcard from Wayfair has arrived, addressed to the Occupier. It says Welcome to your new home, and has offered a 10% discount on “everything I need to truly make it my own.”

How do they know this?

Is it - the bank, the energy company, or the broadband company?

”Your property data was sourced from TwentyCi”

???

I had this with Hillary’s Blinds when I moved house. Also Carpet Right I think.

Just going through the post and there’s one from Hillary’s, too!

Oh gosh, and if I want to be removed from further communications, I have to contact them!

I have highlighted the return addresses and they will be going back in the postbox!

Yeah they’re a data collection company and Wayfair etc obviously pay them for the info.

I’m 90% sure it’s will be your Estate agent who sold your data to twentyci, it will have been in your contract no doubt, under marketing.

I’ve been through this.

Did you get your post redirected? My dad went into a care home so I got his post redirected to my house. I got some similar post addressed to him at my house before his house was sold so assumed Royail Mail had sold the information.

I imagine Royal Mail sell the info when they get a redirection request.

I was going to say land registry records (as they're public info), but as others have suggested it happened when there was no buying or selling involved which means someone is selling your data.

Land registry records also show when a house is sold so they can get the address from that

If not Land Registry, then probably estate agents selling on data of transactions. As it just says “to the occupier” they don’t have your data, they have data about the property, which is a matter of public record.

You would be surprised what companies know about you even though you have never had any contact with them,

Estate agent would be my first guess.

Telling a company that there is a new owner without saying who it is is a mark of genius! No personal data being sold. No GDPR issues or anything like that.

Company can then use that data to market goods to new people.

Online cookies.

Same with planning permission. We applied for some alterations and an extension and suddenly we were getting conservatory companies across the country sending us brochures.
Will be checking the small print from now on!

I imagine that they are sent out to the original property whenever anyone advises them if a new address.

No biggie, I put them straight in the recycling.

Planning permission is on the council's website so I think anyone can search for these. We had this.