The sign example is a good one, because I think that all three Jones’s, Jones’ or Joneses can be correct depending on context, and in the example of the sign any of the three contexts can apply
Start simple…
The boy’s toy (belonging to one boy)
The boys’ toy (belonging to many boys)
Summer at the boy’s (at a place belonging to one boy)
Summer at the boys’ (at a place belonging to many boys)
Apply the same rule to family names with no S
The Hardy’s car (belonging to one Hardy, technically correct but stylistically weird and most likely used with a nickname)
The Hardys’ car (belonging to many Hardys)
Summer at the Hardy’s (at a place belonging to one Hardy family)
Summer at the Hardys’ (at a place belonging to many individual Hardys)
Where the name ends in S the rule is the same if you ignore the third option…
James’s toy (belonging to one James)
James’ toy (belonging to many boys named James e.g. There were three boys called James in the class, and all the James’ coats were mixed up.)
Summer at the Jones’s (at a place belonging to one Jones family)
Summer at the Jones’ (at a place belonging to many individual Joness)
Where the noun ends in S there is a third alternative which is not to use the contraction, the problem being that you then have to infer from context whether there is a plural
Jameses toy - could mean one or many James, but you would normally infer to be singular.
Summer at the Joneses - could mean one or many Jones and would usually infer from context it’s plural.
So back to the sign
Summer at the Jones’s (at a place belonging to one Jones - in this case the singular Jones family)
Summer at the Jones’ (at a place belonging to many Joneses - the multiple members of the Jones family)
Summer at the Joneses (could mean one or many Jones either the singular Jones family or it’s plural individual members)
So any of the three can be correct depending on whether the you intend Jones to be single or plural, and in this case you can legitimately refer to the individuals named Jones as a single family or plural individuals without changing the meaning of the sign.
So the sign is a nightmare.