So my shopping doesn't seem to be getting that much more expensive but...

[Niceshotdoc]

...some things seem to be getting smaller. Am I imagining it? Toiletries suddenly feel tiny, feels like there are 5 crisps in a crisp packet, biscuits seem smaller, fruit and veg seems broadly similar, although I'm buying a mixture of fresh and frozen veg, so I haven't noticed it on much, but I have noticed it. But then I wonder am I imagining it? Has anyone else noticed this?

Definitely. The problem is they're claiming they're reducing unnecessary packaging so things will look smaller anyway.

Yep they’ve been doing it for ages. Reducing the amount but prices staying same or getting higher.

Yes it's a thing - it's called shrinkflation.
en.m.wikipedia.org/wiki/Shrinkflation

Shrinkflation - thank you - I thought I was going mad. I didn't even know that was a thing. How cynical. How frustrating. It makes me almost as cross as "built in obsolescence".

Packaging - I'm guessing the irony of that is that perhaps they're using heavier plastic to compensate? Don't know. Really bad. I guess I should start buying more from our local grocer. It's just finding the time.

Common purchased items have risen 20% in the last 2 years.

Mirrors my food shops, some items even more.

Not really noticed the Shrinkflation.

I can afford it but how are people who can't going to manage? esp next winter.