I shop online at Asda and have noticed a trend that each week items are increasing in price by 5p-25p sometimes even more. So which branded items have you down graded to own brand or budget version that have been as good? I buy a lot of branded products out of habit and my weekly shop has increased between £20-£45 a week depending on if Its the week I need washing powder, softener, dishwasher tablets, toilet rolls etc etc. I am interested in own brand versions of food products, cleaning stuff, washing stuff and toiletries.