Galentine's Day is right around the corner!

[WeBuiltThisBuffetOnSausageRoll]

What on earth are Morrisons (Nutmeg clothes) playing at?! Along with presumably every other More card holder (apparently men as well as women), I received an email with the same subject line as the title of this thread.

All designed around the assumption that 'Galentine's Day' is A Thing and a known, loved, established tradition. It was like Black Friday a few years back, all over again.

Going on the silly buzz-phrase "Style it out with your sisters", the imploring me to "Celebrate the friendships which have you giggling and smiling from ear-to-ear this Galentines", the question "How are you spending your Galentine's day this year?" and the encouragement to "Share your Instagram post using #MyNutmegGalentines" in anticipation of the fact that they have a "Cute new collection coming soon!", I think I have a very vague idea what they might be driving at.

If their intention was to make me do a sick into my mouth, it was a great success. If they were hoping to excite me about their new clothes range.... not really at all.

Do they think all of their customers are excitable 4-year-olds (except ones with lots of money to spend)? To quote one of Victoria Coren-Mitchell's excellent responses, "Would you be able to repeat that - but this time just a little more patronising?!"

The next email in my inbox was the latest in an increasingly-fervent series from BP, urgently informing me that their petrol stations were the ideal place to buy last minute gifts for 'that special person' - with a photo of Count Arthur Strong's understudy, looking thrilled that he's managed to use his amazing powers of romantic perception to track down those perfect original tokens of eternal love: flowers and chocolates. They had at least spelled the day's name traditionally with a 'v', granted. Reportedly, they will be "heartbroken" if I miss out on this fabulous opportunity to earn a bonus 150 reward points, worth 75p in store.

Am I just getting old or are marketing people just getting increasingly clueless these days? They're parodying their own art now. Would these adverts have you reaching for your purse.... or for the sick bucket?!

Can't be arsed with the consumer side of it - utterly pointless but from a Leslie Knope point of view, to spend the time on 13th Feb with some fab women you know, brilliant. I just wish I had a friend who would do a mosaic portrait of me from the crushed up glass of my favourite drink 😂

Totally agree op.
Adverts utterly dull and stupid now. They seem to have forgotten that clever humour sells and go for a) random incongruous animal to shout about x or b) as you say, think of us as 4 year olds shrieking with excitement at sharing on Instagram with our gal pals! ( and doing their job for them)😄 can’t WAIT to post me in my new nutmeg gear.
It’s lazy thinking. Or all checked by stats.
Take me back to the days of advertising genius John Webster A( worth googling)who did smash, oxo, the honey monster, hamlet…sigh!

Just press the 'delete email' button and give it no more headspace, especially in the middle of the night. It's just companies (admittedly in a cringe-worthy fashion) attempting to get you to give them some money and you can choose not to engage.

Doesn't Galentines Day originate from a TV series (Parks and Rec?) I can't remember.

Anyway, it's just like the slew of other marketing emails you receive to celebrate these putative special occasions. Just delete and ignore.

Yeah, I love parks and rec, and have noticed this lately - can't decided if I'm annoyed or impressed that the term has been adopted by retailers.

Seems to me they've played an absolute blinder, given that you're furthering their ad campaign for free.

Sometimes ads are intentionally bad because it encourages people to talk about them, share them and remember them.

Too many people have marketing degrees now, and too many companies are employing them for these idiotic campaigns.

Since I've been living under a rock... what I'd Galentines Day?

Ha yes! They can sell more stuff if we suddenly have to do pink things with our gal pals. Ffs. Like halloween.

Galentine's Day is a fictional day invented by Leslie Knope, the main character in Parks and Rec, where she meets with and celebrates all her female friends the day before Valentine's Day.

Brilliant show, great character. I really recommend it

If you don’t “get” advertising campaigns then you’re not the intended target market

Delete it and move on

Take it with a pinch of salt , its a little bit of light hearted fun , you don't have to participate.

Shops just trying to earn money!

Thanks, folks - I've heard of Parks & Recreation, but wouldn't have had a clue about any of the characters of their special days! It does seem weird for them to assume that everybody will have seen that particular programme and recall this part of it - if they'd referenced celebrating 'Kicking Bishop Up The Arse Day', I would have got it

Just to confirm, I'm neither upset nor annoyed about it (I put it in Chat, not frothing in AIBU!) - it just seemed comical and a bit cringeworthy to me! Oh well, I'm sure they must have had some customers who both understood and found their bumph helpful