I used to play Ludo with friends and family all the time when I was a young child (1990s) back home. My board had Ludo on one side and Snakes & Ladders on the other. We moved to the US in my later school years and have been living here since. I have never heard anyone mention Ludo in the US in all these years, with the exception of a few Indian expat families! It has made me wonder -- is Ludo still common back in the UK? (Of course kids these days prefer their tablets to actual board games...)