Noom is the only thing I've ever tried that has actually worked for me. It delves into why you are overweight in the first place, and how you can make small, manageable changes to gradually work towards your goal weight and then maintain the loss.
I find the language used very irritating and cringey - there's lots fistbumping and stupid hashtags which I'm not into. I also find there are sometimes technical issues with the app, but in fairness to them they've made a lot of changes recently to help with this, and they respond to your emails within hours and solve the problem.
The course is basically a lot of answering questions and quizzes to try and find out about your eating habits and your relationship with yourself (eg I found out that I reward myself with food and I have a really negative relationship with myself and never truly believed I could lose the weight). Then they have some short articles for you to read that are tailored to the answers you gave, and include small tasks to complete. It does little quizzes along the way to track your progress and flag up anything that you need to go over again.
You also log meals but you don't have to count and weigh everything meticulously like with MFP - you can be as specific or as vague as you like. I'm very vague so might log "breakfast - buttered toast and cup of tea" and get it to estimate those calories, rather than putting in the brand of bread, weighing my butter, measuring the milk in my tea etc.
I'm sure it wouldn't be everyone's cup of tea, and I know with weight loss it is a very personal thing and really not a one size fits all, but for me it has been a game changer. I have never felt in control of my eating until I started using Noom. I've gone from feeling hopeless and like a fat failure, to seeing my weight slowly but surely decrease, and looking towards my goal as nothing but simple maths. Calories in/calories out. No emotional stress attached it, and no restricting and resisting. My mindset has completely changed.
They do a trial, so I'd recommend that. They ask you how much you would like to pay for this "free" trial, which pissed me off a bit, but one of the options was $1, so I chose that. I would recommend trying it to see if it works for you. You should know if it's working by the time the trial is up, and with me they sent me an email the day before the payment was due, to make sure I was definitely on board and ready to pay for the full service.