I think the annoyance for some pp is more to do with the clickbait (understandably) than the actual game/or lack of one as a "game".
Some people, after clicking to read something juicy but it turns out to be this non-game, do feel like flinging their phone across the room. I said "something people", not me.
I've seen a few threads where it was obvious from the title what it is and that seems fair. That way, only those who wish to "play" can click on it. I've never liked clickbaits.