What's a good discount on list price for a new car?

[NewMatress]

These days?

I always buy a new car. Always pay cash and keep it until it starts letting me down. I know others think there are better ways to buy a car but this suits me.

Anyway, I always negotiate and get a reduction on the list price and the dealer I'm currently negotiating with has offered "something" (about 3%) but no where near as much as I've had in the past.

Is this how the market is now, the list price is closer to what they expect/need to get or should there be more wriggle room?

Look at car wow.

Yes, that's where I'm looking but the discounts aren't what they were

Or at least not on the car I'm looking at

Last two cars we have had 20-25%. But. Those were standard, popular cars they had sitting in stock, were sold at the end of a quarter when they needed to make up targets and we took whatever colour they wanted to give us. We agreed to take finance, though then immediately paid it off. We also weren’t in any rush, had comparable quotes from “drive the deal”, “car wow” etc and genuinely weren’t all that bothered about buying at that particular moment, so we could negotiate fairly hard.

This was before Brexit and covid though, I can well believe it’s changed since. It’ll probably depend a lot on what you’re buying too - the last car we bought the dealer was very clear he wasn’t going to offer big discounts on something he’d have to order specifically, he wanted something gone from their inventory.