I had no idea caterpillar cakes were so popular, let alone it was supposed to be some thing to associate with M&S.
I certainly know about Perry Pig, and would associate other pig faced sweets as being from there. Colin the Caterpillar though? Not even slightly, catslilar cakes are everywhere and pretty run of the mill. Never bought one (or even made one)
Because of that I can't image it's to do with inferior quality (though maybe, as it turns out people do think of M&S when it comes to caterpillars!).
I'd think it's got to be down it it being the same cake with a few trimming differences. Showing up that it's possible to sell Colin for less than M&S do.
It's hard to judge the quality from comments from here. You have people who will be convinced the M&S quality is better simply because it's more expensive. even if in a true blind they wouldn't know the difference.
I always thought these copying case happened frequently. Usually get settled outside of court.(Especially in fashion.)
Little unsure why this has so much attention.
Is it a nostalgia thing Where? Where caterpillar cakes a childhood stable of the current parenting generation? I recall hedgehog cakes from mine, but no caterpillars!!