Interesting to see what other people are doing on Etsy.
I sell vintage, my only craft item right now is a bauble, so while it's listed I've not made any sales since Christmas!
I sell direct through my Facebook page to avoid fees. Obviously my items are unique so each thing I post is different. Then if it doesn't sell,I list it on Etsy (usually at a higher price, so there's a benefit to following my Facebook page) where it reaches a wider audience through their off-site ads, which have definitely worked for me. They are the ones where you only pay if they buy, I haven't paid for advertising.
The key I think is getting the tags right, having great pictures, using all the pictures, even if they feel like duplicates,just lots from slightly different angles, and writing full descriptions.
Completely agree that erank and canva are great. I have done a few videos and need to do more. The biggest issue I've had is they were taking lots of time to upload.
My shop is www.etsy.com/uk/shop/PickledGorilla
Re pricing, on my craft items, I costed them out, including materials and time, and priced them accordingly. I couldn't believe that they sold at that price, but they do! And on the vintage, everytime I have a wobble and start to think my prices are too high, I get a sale, so def go high and then you can always come down if you need to.
Posting, I've just set up international again. I took it all off in Jan because customs and Brexit etc. I've got a blanket of £30 for all international postage, which so far has covered me. I've paid about £25 to post something tracked to China this week. That gives me £5 to cover boxes, bubble wrap, my time for packing and printer ink for labels. The best thing about opening up international again, is if someone is motivated to pay £30 for postage, they're probably looking at the higher ticket items, which is obviously good!
Following with interest, as I really like to see what other people are doing!