So not as ethical as they like to make out it seems. They partner with a large chocolate brand in Europe and their website and packaging is actually very carefully worded to say they are working towards ‘slave free’ chocolate rather then it actually being slave free. They are no longer on the ‘ethical lists’
www.google.co.uk/amp/s/metro.co.uk/2021/02/13/tonys-chocolonely-dropped-from-ethical-list-over-slavery-links-14076481/amp/
I can’t help but think it’s very clever marketing on their part and quite unethical as I really think looking at the product they want you to think they are slave free.
They did a stunt a few weeks ago with chocolates copying kitkat etc taking the moral high ground but they actually aren’t any different to them it seems. Also they state that the big retailers were pressured to remove the copy bars but nothing to corroborate this and I think I read that they did it themselves as marketing ploy.
Many ethical retailers have pulled them claiming to have been misled. One quite prominent large ethical retailer has dug their heels in or ‘ placed their stake in the sand’ standing by the product saying they never said they were slave free etc although they themselves have made the 100% slavery free claim and not corrected anybody who has made the assumption. It feels like they can’t just admit they were wrong and trying to justify their position not doing their business any favours for the sake of some chocolate bars.