We moved from the SE to the Midlands last year (forced out in the end by higher and higher rents).
I'm just looking again as our contract will be up soon and prices have increased by £100 - £150 in 12 months. Some of the properties we looked this time last year at are up again for rent at at least £100 more than last year.
It's not a great or desirable area either to say the least. I don't understand it. Especially not after the past year with so many people losing jobs.