Ask for ani, won't it cause its own problems?

[StealthPolarBear]

Surely if a woman walks into a high street store and asks for a staff member by name it'll seem odd to her abusive husband?
And won't he have seen the campaign too?
I'm sure cleverer people than me have thought through this but I am a bit puzzled

I thought it was ask for Angie or is that something different?

I think that was less formal. This is new and quite organised.

Yes, I'm not sure it's going to be very effective if the abuser is there standing next to her reading the poster on the counter explaining what asking for Ani means. So it won't help anyone who can't go out alone.

However, for a woman who is able to go to a pharmacy alone and doesn't want to announce she's being abused it could be a useful way to find a way to safe way to call for help.

Oh OK that's interesting. I assumed it was intended to be a neutral phrase you could say in front of your abuser.

Yes, that was how it seemed to be written up on the BBC - except once it's been widely advertised it can never safely be used that way. Which was a concern flagged by DV organisations about similar campaigns in the past.

The BBC piece also showed a countertop poster. Real life pharmacies might be more discreet, but a public poster is still a public poster... And abusers are not stupid.

It will hopefully offer a way out for some victims, just unlikely to be the ones who are accompanied everywhere outside of the house.