A recent massive survey of people has been carried out to see their attitudes towards things. Turns out that a lot of people are committed to the environment and equality.
www.britainschoice.uk/
They found 7 'tribes'
Progressive Activists (13 per cent of the population):
A vocal group for whom politics is at the core of their identity, and who seek to correct the historic marginalisation of groups based on their race, gender, sexuality, wealth and other forms of privilege. They are politically-engaged, critical, opinionated, frustrated, cosmopolitan and environmentally conscious.
Civic Pragmatists (13 per cent of the population):
A group that cares about others, at home and abroad, who are turned off by the divisiveness of politics. They are charitable, concerned, exhausted, community-minded, open to compromise, and socially liberal.
Disengaged Battlers (12 per cent of the population):
A group that feels that they are just keeping their heads above water, and who blame the system for its unfairness. They are tolerant, insecure, disillusioned, disconnected, overlooked, and socially liberal.
Established Liberals (12 per cent of the population):
A group that has done well and means well towards others, but also sees a lot of good in the status quo. They are comfortable, privileged, cosmopolitan, trusting, confident, and pro-market.
Loyal Nationals (17 per cent of the population):
A group that is anxious about the threats facing Britain and those facing themselves. They are proud, patriotic, tribal, protective, threatened, aggrieved, and frustrated about the gap between the haves and the have-nots.
Disengaged Traditionalists (18 per cent of the population):
A group that values a well-ordered society, prides itself in hard work, and wants strong leadership that keeps people in line. They are self-reliant, ordered, patriotic, tough-minded, suspicious, and disconnected.
Backbone Conservatives (15 per cent of the population):
A group who are proud of their country, optimistic about Britain’s future outside of Europe, and who keenly follow the news, mostly via traditional media sources. They are nostalgic, patriotic, sturdy, proud, secure, confident, and relatively engaged with politics.
You can read the full report on their website - all 200 pages of it.
I think I am somewhere between Progressive Activist and Civil Pragmatist.