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Life-coaches and other consultants on social media

14 replies

Dalrymples · 14/10/2020 08:23

One of the trends I have noticed on social media (FB) is self-employed people in the 'life-style' domain, congratulating each other on their latest social media postings. I have a friend who is a life coach, and she has a lot of 'friends' who are also consultants of some sort (either other life coaches or branding consultants, or similar). It is usually women.

I understand they need to drum up business, and social media is one way to do it, but I've decided to hide it.

Has anyone else noticed this trend? Is the congratulating thing a way of encouraging each other?

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AntiSocialDistancer · 14/10/2020 08:51

I'm sort of a bystander. I like the sepf help pick me ups.

My husband commented theyre almost like a pyramid scheme as the further up you go the more coaches want to be coached by other people in their "masterminds"

Dalrymples · 14/10/2020 09:19

I've sort of noticed that too - there are the big fish at the top, who coach other coaches. I also wonder if it is a big circular economy - I coach you, you give me branding advice, etc.

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tectonicplates · 14/10/2020 09:29

Thousands of women seem to have been retraining to become life coaches over the past few years. I'm not convinced as to how many customers they actually have.

evilharpy · 14/10/2020 09:29

I know a couple of genuine life and career coaches who have related degrees, have undergone years of training and practice and are very very good. They are self employed and completely independent. It's a legitimate career and requires a particular skill set that not everyone has.

I feel sorry for the good ones, it's very unfair to tar them all with the same brush but the MLM lot spread their poison and ruin things for everyone. It's the same with genuine independent travel agents and the MLM bots - lots of these are popping up in my FB feed at the moment.

stealthninjamum · 14/10/2020 09:32

I have been following threads on another forum recently and instagram is just full of people training people - usually women - to business coach with claims they’ll ‘make a million’ but with no real substance to how they would do it. It’s scary, almost cult like.

Othering · 14/10/2020 09:33

It's just another MLM. An ex friend has been sucked in to it in a big way. The higher vibrations and level up bullshit is on another level.

inchyra · 14/10/2020 09:36

I’ve noticed the proliferation of this too, and am very over-invested because I’m nosy and two mums at school are big on Instagram.

I think it’s fair to say there’s a big difference between a branding consultant working for McKinsey or WPP and a SAHM doing Stories of her trip to the Westfield Grin.

Lumene · 14/10/2020 09:42

I know a couple of genuine life and career coaches who have related degrees, have undergone years of training and practice and are very very good.

Yes, someone who calls them self a life coach is just a person calling themselves a life coach.

A good professional life, career or executive coach will be a member of one of the professional bodies such as the ICF or EMCC, follow their code of ethics and either have or be working towards an independent credential involving approved training, having their coaching skills observed by a senior coach, and documented coaching experience.

Huge difference.

inchyra · 14/10/2020 09:48

Yes, DH had career guidance from a specialist life coach (though she didn’t call herself this) courtesy of his employer to help him reach the next tier in his organisation. It was actually really holistic and helpful for him, and for us as a family.

evilharpy · 14/10/2020 09:53

It was one of the MLM business coach types (Main Hustle School on instagram) that gave Styled By Susie such terrible advice and has really negatively impacted the business.

KrakowDawn · 14/10/2020 10:32

Exactly like mumblogging. They just link to each others blogs, comment on each others blogs, round and round and round 0_o

Dalrymples · 14/10/2020 12:27

I’ve noticed the proliferation of this too, and am very over-invested because I’m nosy and two mums at school are big on Instagram.

Ok, I'm also a nosy bugger too.

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Sniv · 14/10/2020 13:24

I also have coaches popping up on my social media. One of them is a lovely person, but not someone I'd seek advice from. Another, as far as I know, has quite limited experience in the field she's coaching in.

I've muted so many people on social media for trying to sell me stuff that my feed is a barren wasteland these days.

BoobsOnTheMoon · 14/10/2020 13:28

Oh god yeah, the coaches who coach coaches to coach coaches Grin

Mindset this and manifest that.

All a load of crap.

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