One of the trends I have noticed on social media (FB) is self-employed people in the 'life-style' domain, congratulating each other on their latest social media postings. I have a friend who is a life coach, and she has a lot of 'friends' who are also consultants of some sort (either other life coaches or branding consultants, or similar). It is usually women.
I understand they need to drum up business, and social media is one way to do it, but I've decided to hide it.
Has anyone else noticed this trend? Is the congratulating thing a way of encouraging each other?