Well, it was pretty clear that schools were going to close for a few weeks before they actually did, so perhaps it was a silly time to be buying new shoes? No judgement there however, we'd have worn the new shoes over the summer regardless in case they were grown out of - summer is the only time my children's feet grow!
Re the message from the government, there are an awful lot of people who are still scared about sending kids back, and a few idiots who think that they won't send the kids back until absolutely everything else is open, as if it's not safe to go to a nightclub then how could we possibly risk that for an education
so i think a bit of messaging rather than total silence is probably necessary.