Why are MLMs targeted at women?

[Tiktokcringeydance]

I know there have been lots of threads on MLMs but it hadnt really occurred to me before that nearly every one I can think of is targeted at women.(or are there loads of make targeted ones that I dont know about??)
I just noticed (another) one on our local fb page .
Same vague language and no info on what it is...but aimed at women (it specifically addresses ladies) "fitting around your family and home commitments"

Do women feel more obliged to buy stuff from their mlm rep friend...? I've been to pampered chef etc and felt obliged to buy something where as I can completely imagine DH shrugging and saying "there was nothing I wanted" (actually come to think if it he wouldnt waste an evening going to anything like that in the first place!!)

If dh was offered something from a friend selling, he'd go away and research the best place to buy it and whether it was worth it. He wouldn't be pressurised by it being sold by a friend.

Women often want to stay at home with their babies/children too so are targeted for this reason. They have been even worse during this pandemic. Absolutely vile.

it is sold as something you can do while stuck at home with the kids. It sells cutesy-woo stuff that I'm afraid a lot of women like - and there is pressure to look good, slap up, smell of civet cat arse, not age, not be fat. It sells on peer pressure and unfortunately a lot of women are more susceptible to that.

for once - state the facts if someone tries this on you. Facts aren't rude.

I guess because there is a bigger percentage of SAHMs then SAHDs. Also alot of these MLMs are based on women paraphernalia: make-up, ladies workout gear, frilly home deco etc.

MLMs are designed to target the most vulnerable in society.

They don't tend to be men

Because a certain significant subsection of women are economically disenfranchised by becoming SAHMs, and are particularly good targets for the kind of vague 'you can make money while staying at home with your children and smelling nice while selling completely useless but Instagrammable products' guff MLMs come up with.

I was thinking that a lot of the ones I know are obviously "womens" products (bodyshop, perfume, tropics, virgin vie, Avon, stella and dot etc) and the premise of being able to work around children, have "coffee mornings" to sell it I guess is more targeted at women....but not inconceivable that there could be a range of mens grooming/toiletries...but I suppose men maybe dont shop/feel peer pressure in the same way.

Is betterware an MLM? I feel like it is and its normally men that deliver that.

It’s sold to people with the least options in life.
Single working class mothers.

The products are chosen on purpose. They're not incidental

There are lots of men in MLMs though. In fact, all the people I know who do them are men, this includes a family friend way back in the 80s (they are just as annoying as all the hunbots, but in a different sort of 'look at me providing for my family so my wife can go on nice holidays, what a man I am, you too can be one!' sort of way).

Realistically though, it's women who are more likely to give up work and then want to do 'something' and get sucked into an MLM, instead of just going out and getting real job.