Interesting that Father's Day is considered less triggering?

[CrystalTipped]

For last Mother's Day I got an absolute deluge of "If you'd rather not see this content" emails.

Now Father's Day is approaching I'm getting multiple emails a day with Father's Day in the header, and only one "If you'd rather not" email.

Isn't Father's Day more likely to be the triggering one for most of us?Just seems odd.

The opt out kind of emails are the only Father's Day ones I have had so far this year, 3 of them so far.

I notice this as well this year. As someone with equally horrible DF and SDF I hate the run up to Fathers day.
When just about every other company was sending 'If you'd rather not see our Mothers day emails...' messages I thought we'd get the same for Fathers day. Nope. It's been an utter bombardment this year. I've unsubbed from some of the worst offenders, very illuminating double standards!

It's far more normal and accepted to have a crap or absent father figure. Not having a mother figure to revere is seen as far more anomalous.

Every thread about breaking contact with a shitty abusive mother must contain a whine of "but she's your mother and one day she'll be dead and then you'll miss her". Fathers don't have that societal expectation.

I've never seen one for Mothers Day but I've had two for Father's Day - Boots (big shout out to them) and Superdrug... and I've not received any FD-related e-mails from them at all, just their usual.

I'm grateful to them for this, FD has disrupted me all of my life... even now after he's dead.

I would have thought any about Mothers Day would have been to save the feelings of somebody who'd lost their mum rather than because they'd been a shit parent.

It’s worse in a way, my dads the more reasonable one but he’s supported her in her nonsense against me and my siblings so I’m not in touch.

I’ve had one from Moonpig, but there’s a couple of others who haven’t offered.

It’s just a little jab every time, reminding you of crappy times and that one day it’ll be over and that will be worst of all.

Haven't really noticed the numbers, but I thought the 'if you'd rather not see this' options were intended to cater to a market of people who had a lovely relationship with a sadly now deceased parent.

With that in mind, I'd expect companies to be more likely to remember to put "if you'd prefer..." notes on their marketing emails for MD than for FD. Ingrained sexism and so on.

As part of a couple with unexplained infertility I appreciate being able to opt out of either. Mother's Day can be a bit sore. The new dads stuff for Sainsbury's at the moment makes me feel sad for my husband. We are a long way down this road and 99% of the time I'm fine with it, but these marked days can hurt a little if my guard is down.

I didn't even realise you could opt out. This is my second year without my dad and it's horrible. Everywhere I turn in shops and every time I open my emails. We'll still have a family lunch and visit the cemetery but the constant reminders for weeks before are difficult. Definitely looking for the opt out from now on.

The bar is set really low for fathers. It’s not a surprise when they turn out to be crap parents.

I've only had one, and that was from Edenred which is part of company benefits. As this will be the first fathers day without my Dad I was glad of the option. Other than that I've not had anything.