I went to Fortnum and Mason this week (part of our exercise cycling around London) and treated myself to their hot chocolate powder. To my disappointment, at £20 a packet it's nowhere near as nice as my usual brand (Options), which is around £6 for an equivalent amount (and not because it tastes more like actual hot chocolate rather than powder, because I occasionally make real hot chocolate at home and it's nothing like that). My Dad prefers Sainsbury's own brand, which is even cheaper.
Is there anything you get where you think the cheaper brand is actually nicer?