"Would you rather not see our Mother's Day emails?"

[BrendasUmbrella]

Is anyone else getting these?

I usually get bombarded with Mother's Day emails but this year loads of companies seem to have a precursor one that says something like "We understand Mother's Day can be a sensitive time. If you'd prefer not to see our Mother's Day emails just click the opt-out button."

I'd rather not see any marketing emails at all really and I have a shit relationship with my DM but I just ignore Mother's Day content like I ignore most other things. Is it really necessary?

(I'll be interested to see if any of them do it for Father's Day because that email bombardment is twice as aggressive...)

I don’t know, I actually think it’s being kind to those of us who may have recently lost our mums.

As someone who went through my third miscarriage right before Mother's Day I really appreciated these a couple of years back. I couldn't even look at a baby without crying. It's a kindness.

I haven't noticed that but I think it's a great development. My best friend lost her mum 11 years ago (when we were both barely adults) in mid-March, and I still remember going out to get food for us both the day after her mum died (I went to go stay with her) and suddenly realising that it was nearly mothers day, and that it would always be nearly mothers day on the anniversary of her mum's death, and how unbearably shit that was. Obviously the pain is no longer so acute now but I know she still finds it hard to have her inbox bombarded with mothers day stuff.

Surely by sending emails asking you if you would rather not see their Mother´s Day email, they are still reminding you about it. The best thing would be to just not send any emails... It sounds a bit reminiscent of "Don't mention the war".

Yes I got one from a card company. This will be my second Mother’s Day without my Mom I’ll take one less reminder of that!

I think it’s a nice thing to do. People are more aware not just of people who have lost mums, but people who grew up without any mum at all. I think they do it for Father’s Day as well. I wish schools would follow suit and not have children make Mother’s Day or Father’s Day cards and so on.

I thought it was a brilliant idea. Yes it’s a reminder of Mother’s Day itself, but it’s not an email full of “to the best mum in the world”, “gifts your mum will love” etc etc. Those who have lost mothers, who have lost children, are struggling to have children or may be facing the possibility of never being a mother will be very grateful. If you’ve no reason to dislike or avoid Mother’s Day (other than the commercialism of it all) then be thankful.

I had this from a card company, and they did the same thing in the run up to valentine's day

I thought this was a nice idea. I got an email like this from Lisa Angel.

I got one yesterday, I was quite grateful tbh.

I was really pleased to get one of these from Superdrug and hoping other companies follow suit. I lost my mum 15 years and March is still utterly shit because you just can't get away from it. I'm also struggling with infertility and coming to terms with probably never being a mum myself, so another reason I'm glad of the option to temporarily opt out of the (small number of) marketing emails I'm usually happy to be subscribed to.

I really appreciated this the Mother’s Day after by daughter was stillborn (and all the Mothers
Days after my various miscarriages and the ongoing anguish of infertility). I am a mother now and MD doesn’t feel quite so macabre and awful but it is still something I find pointless at best, so I am glad of the opportunity to opt out.

Yes, I've been really glad to see them. It's just sort of nice to know that people are aware that Mother's Day can be bloody hard for some reason. Usually the "Don't forget your Mum on Mother's Day"! cheery emails are relentless. Like you ever forget.

I think it’s an excellent idea. When I’d just lost my Mum I was really upset the first Mother’s Day when I got an email saying “ Why not show your Mum how much you love her?”

The advert I'm getting for this thread is from a local restaurant advertising Mother's Day meals

I got an email today from Groupon with the first line "incoming call from mum"
I didn't realise groupon held seances.

It's not just for people with a crappy relationship OP it's for people who had a brilliant one who are in the pits of grief too, and those who have just had a stillborn baby and any number of life traumas.

There are so many threads on here today basically asking is this kindness really necessary. Sad.

I think it's a good thing. One of my oldest friends has a shite mum with a lot of problems, and having seen how painful mother's day can be for him, I'm a bit more mindful of how I celebrate it. That doesn't mean I don't, but giving people the option to avoid it is definitely a kind thing and doesn't hurt those of us for whom it has happy connotations.

I think it's a brilliant idea, and I've given positive feedback to all the companies who have done this (who've emailed me, I don't go looking!).

I would have appreciated being able to opt out a few years ago when I was very fragile after a loss.

I wish I had them! My mum died the week before MD 5 years ago and can remember getting sympathy cards with a MD post office stamp reminder thing on them- not good timing!!

I'm still getting them. "Don't want to hear about Mother's Day?" No not really, but because I can't be arsed to click your button I'm going to get it all twice over...

When Grandparents Day rolls around I find it quite sweet. I loved my DGP's and it brings back happy memories. Both Mother's Day and Father's Day are a bit "ugh" but we're still going to have them thrown in our faces via the letterbox and every shop we walk into anyway.

My friend lost her Mother about four years ago and she had a late miscarriage last year a week before Mother’s Day so she understandably is pleased companies are doing this.